Workshops
and training
Concentrated know-how for your team. No generic theory, only concrete systems and processes you can deploy the very next day.
I personally conduct all workshops in Czech and English.
Favourite Topics
Hands-on training modules delivered personally in Czech and English. Each workshop is built on 12+ years of experience and systems I’ve tested firsthand in B2B and SaaS environments.
Practical B2B Marketing: How to Win with a Corporate Customer
Teach your team how to build marketing that delivers results in the B2B segment. We'll go over the differences from B2C, effectively linking marketing to business, and setting up a sales funnel that generates and nurtures leads.
Chief Benefit: Clear customer journey map and functional lead generation processes.
For Whom: Marketing specialists, sales managers, and business owners.
Marketing funnel without guessing: Quick performance diagnostics
Diagnostic workshop, where I will teach you how to use the “Control Sheet”. Instead of complex reports, you get the ability to know in five numbers and five minutes a week, where opportunities run away from you in funnel.
Chief Benefit: The ability to manage marketing by real data, not by feelings.
For Whom: Founders, C-level and marketing leaders.
How to get the most out of events and conferences
Stop burning money for inactive participation in events. I will teach you how to strategically plan your presence at conferences, how to collect quality contacts and especially how to set up a follow-up strategy that turns contacts into trades.
Chief Benefit: Specific checklist and strategies for measurable ROI from events.
For Whom: Exporters, startups and B2B companies with global ambitions.
LinkedIn content that works
Get the most out of LinkedIn for brand building and business promotion. I'll show you how to build a sustainable publishing plan, how to engage employees as ambassadors, and how to activate your CEO to create content effectively.
Chief Benefit: A system for creating content that attracts attention and generates results.
For Whom: Content marketers, sales representatives, HR managers and business owners.
UX Writing: Write texts that users understand
As the first certified UX writer in the Czech Republic I will teach your team to see the word as a design element. You will learn to define the voice of the brand (Voice & Tone) and write microtexts that remove barriers in the product and increase conversions.
Chief Benefit: Consistent and understandable product communication without cotton wool.
For Whom: UX designers, copywriters and product managers.
Marketing content planning
A practical workshop in which you create a real publication plan. You will learn how to choose key topics according to your business goals and work with a template that you can update in the long term.
Chief Benefit: A specific content plan and template for immediate use.
For Whom: Entrepreneurs, junior and experienced marketers.
Why should I teach you?
I don’t teach from textbooks. I teach from real-world experience as a senior marketer and a tech SaaS founder. Every system I share has been tested in live business conditions. I regularly speak at conferences such as WebExpo and CopyCamp, and I’ve taught a hands-on B2B marketing seminar at Charles University.
Need a workshop tailored to your team?
Each training can be customized to your company’s specifics, team size, and level of expertise.
Workshop:
Systemic AI Integration
I don't teach how to generate random content. I teach how to integrate AI meaningfully into your team's entire workflow.
What the team will learn: Integration of AI into everyday processes, strategic prompting for business outputs and use of visuals and automation tools.
Main benefit: Transition from random attempts to a functional system that saves time and delivers quality handouts for further work.
What participants say
Insights from those who’ve learned with me.
Even the presentations themselves were nicely put together, so if I go back to them I'll find what I need. If there was a continuation of the subject, I would write it down.
On stage & On air
I’ll design a workshop for you
Each training is adapted to your company’s specific needs — on-site or online, half-day, full-day, or multi-day. For beginners or advanced teams. Let me know what you need.