I fix marketing in B2B tech firms

I'm a fractional CMO for B2B tech founders. I take over marketing that doesn't exist yet — or that's burning money — and give it strategy, a system, and a team that finally delivers. From GTM to messaging. In Czech and English.

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$Vladana Bačová, fractional CMO$

When I step in and solve the problem

Fuzzy messaging

You have a great product — but no one understands what makes it different.

Executive chaos

You burn time on activities that don't deliver leads.

No one leads

Your team needs senior direction, but a full-time CMO is an unnecessary cost.

3 paths to the result

Marketing Sprint

You have the product, the team and the budget, but the results don't match.

In 3 weeks I find where your system leaks: I sharpen your messaging, audit your funnel, and hand over a 6-month roadmap.

Start here if you want clarity with no commitment.

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Fractional
CMO

Marketing relies directly on you, or on a team no one leads.

I take charge: team, vendors, KPIs, budget. I set the direction, your team executes. You get back to product and business.

For companies that need senior leadership without a full-time CMO.

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Expert
On-Demand

You just need a senior brain on hand now and then.
‍
10 hours of my time for a GTM review, team mentoring, a rewrite of a key landing page, or ocassional consulting.

A good first step when you want to test the waters first.

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Client feedback

In B2B tech, theory doesn’t win. Read how technology leaders evaluate working with a strategic partner who knows what it’s like to put her own money on the line.

If half of the executive managers of commercial companies were 1/2 as professional and competent as Vladana Bačová, they could become number one in the market. Vladka understands her specialization perfectly, is always perfectly prepared for any meeting, is able to listen to customer needs perfectly and asks questions that make you think and do things differently. Thanks to her analytical skills and structured thinking, I am able to make quality decisions. Every crown invested in cooperation with her is returned to us several times over.

Jan Chotěborský

Product manager, Fincentrum & Swiss Life select, a.s.

We worked closely with Vladka for two years, during which she helped us set up and implement a content strategy and implement a new website. She also cooperated with us in launching a new product on the market. Vladka worked as a strategist, project designer and content designer in one person, giving the tasks a firm order and meaning. I will be happy to recommend her.

Tomáš Čermák

Marketing Director & Co-Owner, eMan s.r.o.

A year ago, Vladka and her team took all PII Tools' marketing activities under their thumb — from content planning and campaigns to their implementation, communication with external suppliers and finally with me. Communication is perfect! I have not yet experienced such conscientiousness, diligence and the ability to listen at a marketing agency. At every moment it is clear to me what is being worked on, why, and at what stage the solution is. Nomads was a great choice for our global technology company because of their focus on English.

Radim Řehůřek

CEO, PII Tools

Without Vladka, we would never have launched our podcasts! She has an amazing feeling for the text, she studies the subject herself and really thinks about things. With her orientation towards your goal, she is not afraid to proactively propose many improvements, and the exit is really worth it. If she ever wants to start working full-time, we always have the door open!

Jan Lalinský

Owner, eWay System, s.r.o.

I really enjoyed working with Vladka. Lightning communication and agreement, immediate clarification of the assignment and delivery of the result according to the agreement. Maximum satisfaction.

Michal Jilka

Marketing Strategist, CloseIT

The combination of creativity and a consistent, systematic approach is quite rare. Vladka can devise a strategy and a concrete solution and at the same time process and tighten everything reliably. In what she does, she is at the cutting edge, has an overview and is constantly working on herself, which can be seen in all the outputs. Therefore, you can look forward to perfect cooperation and lots of ideas that will take you a little further.

Daniel Bohuslav

Marketing Manager, MEMOS Software

Need my help now?

Book a one-hour consultation. No fluff — just 60 minutes of full focus on your project.

Price: €210 / hour (excl. VAT)

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What I build on

AI-native operations

I handle tasks that companies typically dedicate an entire department to, all by myself. I invest in top-tier tools, I'm proficient in using them, and I can also train your team.

Global-ready

I work fluently in Czech and English and help clients scale beyond local markets. With a native speaker on my team, I make sure your global expansion actually makes sense.

Content Design

I’m the first certified UX writer in the Czech Republic. To me, words are a design tool: they either increase conversion or create friction.

Skin in the game

I’m building my own SaaS (Contesaur). I know what fundraising, GTM, and fighting for every single user actually involve. I don’t advise from textbooks, but from experience.

Explore Contesaur

maskot aplikace Contesaur přemýšlí vesele nad grafy

Training for your team

I run hands-on workshops focused on B2B marketing efficiency. No theory, just systems you can deploy the next day.

Practical use of AI in marketing
Practical B2B Marketing — How to Succeed with Corporate Customers
LinkedIn content that works and lasts
UX Writing: Write texts that users understand
How to get the most out of event
Mapping and rectifying the sales funnel
Marketing content planning

Full workshop list

I fix marketing in B2B tech firms