Hi, I’m Vladka

I have over 10 years of experience in marketing — across corporates, years as a freelancer, running my own agency, and founding a startup. Today, I focus on where I create the most value: connecting marketing to real business outcomes.

Book a 15-minute call

Vladna Bačová v triku Contesaur na akci Truesdays chvíli předtím, než vyjde na pódium.

Founder mindset: I understand what’s at stake

My perspective fundamentally changed when I founded my own tech SaaS (Contesaur). Suddenly, I wasn’t responsible just for a marketing budget — but for the entire business. I dealt with GTM strategy, fundraising, and pitching to investors.

Today, I don’t look at your marketing as a consultant selling hours. I look at it as a partner focused on P&L, unit economics, and real growth.

I’ve made mistakes too — so you don’t have to.

I burned my own money on conferences that didn’t generate a single lead.
I tested channels that looked great on paper but failed in practice.
I know what it’s like to be the bottleneck in your own business.

Let's connect on LinkedIn

What I build on

Skin in the game

I’m building my own SaaS (Contesaur). I know what fundraising, GTM, and fighting for every single user actually involve. I don’t advise from textbooks, but from firsthand experience.

Explore Contesaur

Maskot aplikace Contesaur, zelený dinosaurek, stojí u stolu s grafy a přemýšlí nad obsahovým marketingem.

UX writing

I’m the first certified UX writer in the Czech Republic. To me, words are a design element; they either increase conversion or create friction.

Global-ready

I work fluently in Czech and English and help clients scale beyond local markets. With a native speaker on the team, I make sure your global expansion actually makes sense.

I teach and share

Vladana Bačová prezentuje před promítanou prezentací.

Vladana Bačová na pódiu na konferenci WebExpo přednáší o využití generativního AI pro copywritery.

Vladana Bačová v zasedačce agentury CzechTrade chvíli před workshopem, který vede.

I regularly share my experience at conferences such as WebExpo and CopyCamp. I’ve also taught a hands-on B2B marketing seminar at Charles University.

Explore the workshop list

Client Feedback

In B2B tech, theory doesn’t cut it. Read how technology leaders evaluate working with a strategic partner who knows what it’s like to burn her own money.

Vladka has a well-mastered process of onboarding and retrieval of client and technical products. After the initial workshops, the collaboration began and readable content in Czech and English was regularly produced. The fact that it also cooperates with a native speaker from the USA was a great benefit for us.

Michal Čížek

CEO, GoodAccess

We worked closely with Vladka for two years, during which she helped us set up and implement a content strategy and implement a new website. She also cooperated with us in launching a new product on the market. Vladka worked as a strategist, project designer and lyricist in one person, giving the tasks a firm order and meaning. I will be happy to recommend it.

Tomáš Čermák

CMO & Co-Owner
eMan s.r.o.

For a year of cooperation, Vladka has become an indispensable member of our team. With a combination of UX knowledge, user testing and copywriting, she brings insight into every project from a variety of directions — and that's exactly what I expect from a marketing specialist. What I appreciate most about Vladka is her proactive communication, fairness and the fact that she promises nothing that she could not fulfill.

Marian Hurta

Founder, ENGETO Academy

Without Vladka, we would never have launched our podcasts! She has an amazing feeling for the text, she studies the subject herself and really thinks about things. With its orientation towards your goal, it is not afraid to proactively propose many improvements, and the exit is really worth it. If you want to start working full-time, we always have the door open!

Jan Lalinský

Owner,
eWay System, s.r.o.

What I appreciate most about the collaboration is that Vladka first delved deeply into the meaning and functioning of the entire application. She then prepared texts tailored to the needs of users both for the application itself and for all other communication — from mailing to texts for the App Store and social networks. Vladka is very precise and has a sense of detail, but at the same time she is open to comments. Everything was delivered exactly as agreed and on time. I highly recommend the cooperation.

Lukáš Nádvorník

Founder, Loowner App

The combination of creativity and a consistent, systematic approach is quite rare. Vladka can devise a strategy and a concrete solution and at the same time process and tighten everything reliably. In what he does, he is at the cutting edge, has an overview and is constantly working on himself, which can be seen in all the outputs. Therefore, you can look forward to perfect cooperation and lots of ideas that will take you a little further.