Fractional CMO

Marketing is off the founder’s plate. The team gets leadership, vendors stop running on autopilot. I take control, set the system, and own the outcome.

When does Fractional CMO make sense?

No senior leadership

You have a capable team, but no one to set direction, define KPIs, and hold them accountable.

Founder bottleneck

You’re spending too much time in marketing operations instead of focusing on product and business.

Weak vendor control

You work with agencies or freelancers, but you’re not sure you’re getting full value for your spend.

Client feedback

In B2B tech, theory doesn’t cut it. Read how technology leaders evaluate working with a strategic partner who knows what it’s like to burn her own money.

I most appreciate the diligence and personal approach with which Vladka solves each task or project. It has united all our marketing activities into a comprehensive plan so that each step is clearly defined and fulfills its purpose.
Jakub Vondráček, jednatel Jake&James Accounting s.r.o.
Jakub Vondráček
Founder
We worked closely with Vladka for two years, during which she helped us set up and implement a content strategy and implement a new website. She also cooperated with us in launching a new product on the market. Vladka worked as a strategist, project designer and lyricist in one person, giving the tasks a firm order and meaning. I will be happy to recommend it.
Tomáš Čermák, Marketing Director & Co-Owner společnosti eMan s.r.o.
Tomáš Čermák
Marketing Director & Co-Owner, eMan s.r.o.
A year ago, Vladka and her team took all PII Tools' marketing activities under their thumb — from content planning and campaigns to their implementation, communication with external suppliers and finally with me. Communication is perfect! I have not yet experienced such conscientiousness, diligence and the ability to listen at a marketing agency. At every moment it is clear to me what is being worked on, why, and at what stage the solution is. Nomads was a great choice for our global technology company because of their focus on English.
Roman Řehůřek, CEO společnosti PII Tools
Radim Řehůřek
CEO, PII Tools
Without Vladka, we would never have launched our podcasts! She has an amazing feeling for the text, she studies the subject herself and really thinks about things. With its orientation towards your goal, it is not afraid to proactively propose many improvements, and the exit is really worth it. If you want to start working full-time, we always have the door open!
Jan Lalinský, majitel eWay System, s.r.o.
Jan Lalinský
Owner, eWay System, s.r.o.
I really enjoyed working with Vladka. Lightning communication and agreement, immediate clarification of the assignment and delivery of the result according to the agreement. Maximum satisfaction.
CloseIT logo
Michal Jilka
Marketing Strategist, CloseIT
The combination of creativity and a consistent, systematic approach is quite rare. Vladka can devise a strategy and a concrete solution and at the same time process and tighten everything reliably. In what he does, he is at the cutting edge, has an overview and is constantly working on himself, which can be seen in all the outputs. Therefore, you can look forward to perfect cooperation and lots of ideas that will take you a little further.
Daniel Bohuslav, Marketing Manager společnosti MEMOS Software
Daniel Bohuslav
Marketing Manager, MEMOS Software

3 Fractional CMO Tiers

My role adapts to how much leverage you need; from strategic mentoring to full integration into your leadership team.

Strategic Direction
You have a functional team that needs senior validation and direction.
from €2,100
monthly without VAT
“Second Brain” for the founder or marketing leader
Validation of direction, priorities and prevention of costly errors
Regular revision and correction of the strategy
Active Management
You lack a senior manager to sort out the day-to-day chaos in the executive.
from €3,700
monthly without VAT
Active Head of Marketing, Operations and Team Management
Fulfilment of KPIs, management of suppliers and delivery of executive results
Daily presence in communication, management of meetings and tasks
Interim CMO
You’re building marketing from scratch or need top-tier CMO leadership.
from €6,600
monthly without VAT
Management Partner and Marketing Department Architect
Building GTM strategy, recruiting team, setting up corporate processes and business growth
Close collaboration with C-level, supporting fundraising and business transformation

Experience across the full business spectrum

In 12 years of marketing, I’ve worked with corporates, fast-growing startups, and established mid-sized companies. I understand how processes are built in large organizations and how things need to be improvised in small teams. As both an interim leader and a freelancer, I’ve seen marketing systems at every stage of growth and breakdown. I know what needs fixing first.

Vladana Bačová networkinguje se startupy

Global mindset, real expansion

I’ve helped companies grow across North America, Canada, the DACH region, and Asia. I don’t operate in a local bubble. I understand the cultural and business nuances of global scaling and how to adapt messaging so it actually works in the target market.

Vladana Bačová na konferenci Web Summit Lisbon

Founder-level skin in the game

I’m building a SaaS company myself (Contesaur). I’ve been through the full cycle: GTM strategy, fundraising, investor pitching, and costly mistakes like burning money on the wrong conferences. I understand the pressure on results and the value of your budget because I’ve been there — and still am.

maskot aplikace Contesaur přemýšlí vesele nad grafy

Strategic + UX writer insight

My UX writing certification isn’t about copy. It’s about designing business communication. I use language as a tool to remove friction in the buying process. Combined with my interim leadership experience, this means I don’t just set strategy; I make sure every sentence your company puts out serves a clear business purpose.

Vladana Bačová vede workshop na využití generativního AI na konferenci WebExpo
Vladana Bačová networkinguje se startupyVladana Bačová na konferenci Web Summit Lisbonmaskot aplikace Contesaur přemýšlí vesele nad grafyVladana Bačová vede workshop na využití generativního AI na konferenci WebExpo

Let's fix your marketing

Book a no-strings-attached 15-minute call to see whether I can help.

Need my help now?

Book a one-hour consultation. No fluff — just 60 minutes of full focus on your project.

Price: €210 / hour (excl. VAT)