Fractional CMO

Marketing is off the founder’s plate. I come up with the plan and then put it into practice: content, events, email and sales materials. If you have a team, I lead it. Whatever’s missing, I do myself or find the right person.

Let's discuss it

When does Fractional CMO make sense?

No one to do the marketing

No marketing team, or it can’t keep up. You need someone to make the plan and put it into practice.

Founder bottleneck

You spend too much time in day-to-day marketing instead of focusing on product and business.

Team and vendors without a lead

You have people or agencies, but they lack direction, briefs and someone who keeps an eye on results.

What you actually get from me

I’m not a consultant who only advises and hands the work to others. Here’s what I’ve built for clients myself in recent months.

Strategy and sales

A quarterly marketing plan with goals and metrics

Building an ROI calculator for the sales team

An application for marketing funding from a technology partner

Content and email

An onboarding email sequence for a SaaS product

Feedback on an article and a complete rewrite of it

Copy and structure of landing pages for PPC campaigns

Events and new markets

An event communication plan, from invitation to follow-up

User interviews and validation of a new app feature

Entering a new foreign market: segmentation, leaflet, outreach

Book a 15-minute call

3 Tiers of Collaboration

In every tier I don’t just manage your marketing, I also do the hands-on work. The difference is how much of my time you get each week. At the start, we agree on what I do and what your team (if you have one) does. Every month, we agree on priorities.

Minimum commitment of 3 months; invoiced monthly in advance.

Sparring

You run your own marketing and need a senior partner to decide with you and take on part of the work.

€670

for 1 MD per month without VAT
(≈ 2 hours per week)

Discuss Sparring

1 finished deliverable every month, based on what matters most: a plan, a sales funnel review or rewritten emails

Analysis, consulting and validating priorities and ideas before they turn into a costly mistake

Regular calls you leave with a decision and next steps

Strategic Direction

You may have a team or vendors, but marketing isn’t moving because there’s nobody to build it, set it up and get it going.

€2,100

for 4 MD per month excluding VAT
(≈ 1 day per week)

Discuss Strategic Direction

I create one-off and ongoing content your sales team can work with

I design email marketing and tracking, so sales knows where each lead came from

I brief your team, vendors and tech specialists and see their work through to publication

Active Management

Marketing has stalled because you lack a senior manager who would both run it and do the work.

€3,700

for 8 MD per month without VAT
(≈ 2 days per week)

Discuss Active Management

I actively handle both operations and strategy, create the deliverables you need and bring new ideas

I set KPIs, review them every month and adjust the plan accordingly

I run meetings, tasks and vendors, and I’m reachable in your team’s channels every day

Need more than 2 days a week? We can arrange a custom rate based on the scope.
‍
Not sure if you need a fractional CMO? Start with a Funnel Teardown or book 10 hours of Expert On-Demand support.

Client feedback

In B2B tech, theory doesn’t cut it. Read how technology leaders evaluate working with a strategic partner who knows what it’s like to burn her own money.

I most appreciate the diligence and personal approach with which Vladka solves each task or project. She has united all our marketing activities into a comprehensive plan so that each step is clearly defined and fulfills its purpose.

Jakub Vondráček

Founder

We worked closely with Vladka for two years, during which she helped us set up and implement a content strategy and implement a new website. She also cooperated with us in launching a new product on the market. Vladka worked as a strategist, project designer and content designer in one person, giving the tasks a firm order and meaning. I will be happy to recommend her.

Tomáš Čermák

CMO & Co-Owner, eMan s.r.o.

A year ago, Vladka and her team took all PII Tools' marketing activities under their thumb — from content planning and campaigns to their implementation, communication with external suppliers and finally with me. Communication is perfect! I have not yet experienced such conscientiousness, diligence and the ability to listen at a marketing agency. At every moment it is clear to me what is being worked on, why, and at what stage the solution is. Nomads was a great choice for our global technology company because of their focus on English.

Radim Řehůřek

CEO, PII Tools

Without Vladka, we would never have launched our podcasts! She has an amazing feeling for the text, she studies the subject herself and really thinks about things. With her orientation towards your goal, she is not afraid to proactively propose many improvements, and the outcome is really worth it. If she ever wants to start working full-time, we always have the door open!

Jan Lalinský

Owner, eWay System, s.r.o.

I really enjoyed working with Vladka. Speedy communication and agreement, immediate clarification of the assignment and delivery of the result according to the agreement. Maximum satisfaction.

Michal Jilka

Marketing Strategist, CloseIT

The combination of creativity and a consistent, systematic approach is quite rare. Vladka can devise a strategy and a concrete solution and at the same time process and tighten everything reliably. In what she does, she is at the cutting edge, has an overview and is constantly working on herself, which can be seen in all the outputs. Therefore, you can look forward to perfect cooperation and lots of ideas that will take you a little further.